Just Right Improves Pet Owners' Digital Experience Across Web and Mobile

The company

Online personalized pet food subscription service.

The challenge

Reimagining a website designed for desktops for an increasingly mobile audience.

With insights into our users’ behavior on different devices, we are delivering best in class experiences on both mobile and web.

Courtney Toder, Digital Product Lead

Results

• Improved experience for 65% of users accessing site on mobile.
• Increased overall conversion by 11.8%.
• Reduced by half users abandoning before saving their progress, from 55% to 28%.
• 11.8% Increase in overall conversion.