# Just Right Improves Pet Owners' Digital Experience Across Web and Mobile

#### The company

Online personalized pet food subscription service.

#### The challenge

Reimagining a website designed for desktops for an increasingly mobile audience.

> With insights into our users’ behavior on different devices, we are delivering best in class experiences on both mobile and web.

Courtney Toder, Digital Product Lead

## Results

- Improved experience for 65% of users accessing site on mobile.
- Increased overall conversion by 11.8%.
- Reduced by half users abandoning before saving their progress, from 55% to 28%.
- 11.8% Increase in overall conversion.