NBrown Increases Customer Lifetime Value

The company

NBrown is a top 10 UK clothing and footwear digital retailer that offers a Financial Services proposition allowing customers to spread the cost of shopping.

The challenge

Across their retail brands, NBrown were looking to increase customer confidence and ensure customers chose an account which was able to meet their needs.

By understanding the friction points driving conversions, we increased both customer acquisition and their lifetime value.

Chris Grant, Head of User Experience

Results

• Up to 23% increase in new ‘pay now’ accounts.
• Up to 19% increase in new ‘pay later’ accounts.
• Up to 16% increase in overall new accounts.
• 16% Increase in overall new accounts.