# NBrown Increases Customer Lifetime Value

#### The company

NBrown is a top 10 UK clothing and footwear digital retailer that offers a Financial Services proposition allowing customers to spread the cost of shopping.

#### The challenge

Across their retail brands, NBrown were looking to increase customer confidence and ensure customers chose an account which was able to meet their needs.

> By understanding the friction points driving conversions, we increased both customer acquisition and their lifetime value.
> 
> Chris Grant, Head of User Experience

## Results

- Up to 23% increase in new ‘pay now’ accounts.
- Up to 19% increase in new ‘pay later’ accounts.
- Up to 16% increase in overall new accounts.
- 16% Increase in overall new accounts.