Purina Optimizing Engagement with Journey Analytics

The company

Purina is the largest pet food company in the US. In their own words, “we are a company of pet lovers making the lives better for people and their pets since 1902″.

The challenge

Helping new pet owners find the right products for their pets needs – reducing abandonment and struggles along the way.

Purina Increases Digital Engagement Across Their Website from Glassbox on Vimeo

With insights into our users behavior, we improved customer experience, engagement and ultimately drove more revenue.

Jill Taylor, Digital Product Lead

Results

• 30% decrease in bounce rate.
• 30 seconds, on average, more engagement.
• 127% increase in users seeing product information.