# Purina Optimizing Engagement with Journey Analytics

#### The company

Purina is the largest pet food company in the US. In their own words, “we are a company of pet lovers making the lives better for people and their pets since 1902″.

#### The challenge

Helping new pet owners find the right products for their pets needs – reducing abandonment and struggles along the way.

Purina Increases Digital Engagement Across Their Website from Glassbox on Vimeo

> With insights into our users behavior, we improved customer experience, engagement and ultimately drove more revenue.
>
> Jill Taylor, Digital Product Lead

## Results

- 30% decrease in bounce rate.
- 30 seconds, on average, more engagement.
- 127% increase in users seeing product information.