# Driving Roadmaps With Better Data

Even a brilliant roadmap can crumble under stakeholder interference, conflicting priorities and disjointed data. In fact, less than half of product professionals are confident their product roadmap reflects the needs of users.

Innovative product teams are leveraging a radical new approach to data and analytics to prioritize more effectively and consistently delight their customers. There’s no reason why you can’t do the same—learn how in this handy guide!

## What's inside

Access insights and tidbits for tapping contextual feedback, eliminating guesswork and putting customer delight on repeat:

## Getting to the bottom of major roadblocks

- Why product teams frequently struggle with prioritization

## Adding more context and nuance to your findings

- Why product data shouldn’t be your only source when building roadmaps around complex customer experiences

## Prioritizing features by business impact

- How to use better data to quantify different behavioral patterns against revenue—and base your roadmap on more accurate predictions

## Grab the free eBook

Irresistible products aren’t built on assumptions—and neither are their roadmaps. Download our free guide to immediately learn how to unlock next-level insights and consistently delight your customers.

## You're in good company

Innovative product teams around the world are leveraging Glassbox to tap contextual insights, eliminate guesswork and put customer delight on repeat.

## Sainsbury's recovers $200k lost revenue and enhances operational efficiency

[Watch the video](/content/case-studies/sainsburys/index.html)

## SoFi prevents $9M in potential revenue loss

[Read the case study](/content/case-studies/sofi/index.html)

## Marriott reduces support requests by 60% through activation & login optimization

[Watch the video](/content/case-studies/marriott/index.html)

## Purina optimizes on-site search and product layout increasing engagement

[Watch the video](/content/case-studies/purina/index.html)

## NBrown increases new accounts by 16%

[Watch the video](/content/case-studies/nbrown/index.html)

## Bank Leumi boosts website transactions by 11% with Glassbox

Read the case study

## Air Canada optimizes digital experience with Glassbox

[All case studies](/content/case-studies/index.html)

> With Glassbox we’re able to identify not just the struggle but the impact of the struggle. We identified the issue, we quantified it and we fixed it.

Jim Bassett

Head of Site Operations and Product Information, Sainsbury’s Digital

> Glassbox gives us the most accurate view of how our members experience our app and gives us confidence in our UX.

Software Development Lead, SoFi

> Glassbox helps us identify a common issue impacting thousands of customers, prioritize and fix it, within seconds.

Catherine Warner

Analyst, Digital VoC Platforms

> With insights into our users behavior, we improved customer experience, engagement and ultimately drove more revenue.

Jill Taylor

Digital Product Lead

> By understanding the friction points driving conversions, we increased both customer acquisition and their lifetime value.

Chris Grant

Head of User Experience

> We couldn’t imagine better cooperation with a tech partner than the one we have with Glassbox.

Mobile App Product Manager

Bank Leumi

> If I had to choose only one analytics tool for my product, it would be Glassbox without hesitation.

Sylvain Robitaille

Senior Customer Experience Analyst

## Look no further

See how Glassbox’s integrated digital experience intelligence surpasses standalone product analytics tools.

See how it works